So, I had some unscheduled time this afternoon and thought I'd poke around social media a bit to catch up after the holiday. Spent twenty minutes, or so, catching up with friends and family on facebook, a few comments here and there, even a quick status update, no problem there. Followed a few new folks on twitter, and enjoyed a few clever tweets. Then... knowing it had been several days since I'd checked on Pinterest I swung over to my page. A few of my pins had been liked, a few saved, and even got a couple new followers.
Here's where I got lost... thought I'd do a quick search and maybe learn a little bit about this "sales funnel" concept I'm hearing all over these days (marketing in the new online world is not my area of expertise by any stretch), well holy-moley, did I open a can of worms. It appears there are a few experts out there ready to share the 7 Elements, 10 Ways, 15 Trends, 21 Elements, 25 Tools, 29 Essentials, The Anatomy of, The History of, The Road to, The Explosion of, The Importance of... wait, stooooppppppp! I think I fell back down the rabbit hole again. What the... talk about slippery slopes!
So, apparently, there are lots of specific rules and steps and do's & don'ts to marketing online. I'm sure there is a lot of great information out there, but I just wanted to take a step back and remind you ordinary, non-marketing-expert, people like me that you shouldn't get intimidated or overwhelmed. There are really only a few basics principles involved here to keep in mind - first, we're simply trying to establish & maintain relationships here; second, you've got to get out there and show off your wares a bit (put yourself out there people); and third, treat these prospects with respect, they're no dummies, and lastly, keep at it, results don't happen overnight. If all you do is use as a guideline, you can still make progress. Of course, if you really want to be more efficient & effective with your marketing, pick a rabbit hole and dive in (but you might just want to set a timer, it's very easy to get in deep, quickly). Lastly, you can always go out and hire one of these bright specialists who have taken the journey and survived to tell us all about it. Good luck and happy hunting!
Here's where I got lost... thought I'd do a quick search and maybe learn a little bit about this "sales funnel" concept I'm hearing all over these days (marketing in the new online world is not my area of expertise by any stretch), well holy-moley, did I open a can of worms. It appears there are a few experts out there ready to share the 7 Elements, 10 Ways, 15 Trends, 21 Elements, 25 Tools, 29 Essentials, The Anatomy of, The History of, The Road to, The Explosion of, The Importance of... wait, stooooppppppp! I think I fell back down the rabbit hole again. What the... talk about slippery slopes!
So, apparently, there are lots of specific rules and steps and do's & don'ts to marketing online. I'm sure there is a lot of great information out there, but I just wanted to take a step back and remind you ordinary, non-marketing-expert, people like me that you shouldn't get intimidated or overwhelmed. There are really only a few basics principles involved here to keep in mind - first, we're simply trying to establish & maintain relationships here; second, you've got to get out there and show off your wares a bit (put yourself out there people); and third, treat these prospects with respect, they're no dummies, and lastly, keep at it, results don't happen overnight. If all you do is use as a guideline, you can still make progress. Of course, if you really want to be more efficient & effective with your marketing, pick a rabbit hole and dive in (but you might just want to set a timer, it's very easy to get in deep, quickly). Lastly, you can always go out and hire one of these bright specialists who have taken the journey and survived to tell us all about it. Good luck and happy hunting!
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